Télécharger le livre :  Logos and No Gos
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"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard...

Editeur : Wiley
Parution : 2007-01-30

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