Ebooks de George Christodoulides en PDF

1 Livre(s)
Télécharger le livre : Advances in Advertising Research (Vol. VII)
Ajouter à ma liste d'envies
Advances in Advertising Research (Vol. VII)
George Christodoulides , Martin Eisend , Anastasia Stathopoulou
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide...

Editeur : Springer Gabler
Parution : 2016-08-24
Collection : European Advertising Academy
PDF

94,94 €