Ebooks de Gerard Emilien en PDF et EPUB

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Consumer Perception of Product Risks and Benefits
Gerard Emilien , Frank Lüdicke , Rolf Weitkunat
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for...

Editeur : Springer
Parution : 2017-03-14

PDF, ePub

231,04 €