Télécharger le livre :  Strategic Management of Market Niches
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Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic...

Editeur : Springer Gabler
Parution : 2017-11-22
Collection : Schriften zur Unternehmensentwicklung
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