Gordon Glenister, based in Cambridge, UK, is Global Head of Influencer Marketing for the Branded Content Marketing Association, and has over 25 years' experience in promotional marketing. He is the host of 2 podcasts Influence, the global podcast that shines a spotlight on influencer marketing and Growing your Influence online. He runs his own consultancy and regularly speaks around the world on influencer marketing and membership Gordon runs his own influencer course - helping individuals become influencers. Gordon Glenister was previously Director General of the British Promotional Merchandise Association for 11 years.