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Biographie et livres de Grant Leboff

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Grant Leboff is one of the UK's leading sales and marketing experts. Continually challenging received wisdom, Grant built a successful direct marketing company in 2002 and sold it six years later. He now serves as a non-executive director and also runs a strategic consultancy, Sticky Marketing Club, a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector.

A regular speaker at
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Téléchargez le livre : Myths of Marketing
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Myths of Marketing

Grant Leboff

Kogan Page

2020-01-03

ePub

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't...

22,99 €

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Ebooks de Grant Leboff en EPUB

2 Livre(s)
Télécharger le livre : Stickier Marketing
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Stickier Marketing
Grant Leboff
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing,...

Editeur : Kogan Page
Parution : 2014-02-03

ePub

33,99 €
Télécharger le livre : Sales Therapy
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Sales Therapy
Grant Leboff
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template...

Editeur : Capstone
Parution : 2010-06-15

ePub

Offre spéciale   -18%  14,70€  
11,99 €