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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995.The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction...

Editeur : Wiley
Parution : 2012-07-12

PDF, ePub

Offre spéciale   -23%  33,90€  
25,99