Télécharger le livre :  The Creation of the Extraordinary
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Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about...

Editeur : Springer Gabler
Parution : 2020-02-20
Collection : Applied Marketing Science / Angewandte Marketingforschung
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