Ebooks d'Hans Kjellberg en PDF et EPUB

2 Livre(s)
Télécharger le livre : Reconnecting Marketing to Markets
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Reconnecting Marketing to Markets
Luis Araujo , John Finch , Hans Kjellberg
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...

Editeur : OUP Oxford
Parution : 2010-12-09

ePub

43,80 €
Télécharger le livre : Reconnecting Marketing to Markets
Ajouter à ma liste d'envies
Reconnecting Marketing to Markets
Luis Araujo , John Finch , Hans Kjellberg
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...

Editeur : OUP Oxford
Parution : 2010-12-09

PDF

43,80 €