Télécharger le livre :  Current Perspectives on Consumer Psychology
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Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of...

Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2020-10-20

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44,42
Télécharger le livre :  Digital Marketing Applications
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To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has...

Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2019-11-14

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59,19