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Biographie et livres d'Helen Blake

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Helen Blake is a strategist and B2B marketer. She spent over 20 years in senior positions for leading organisations including Accenture, Capgemini and KPMG, as well as creating growth strategies within new start-ups and mid-sized companies.

Helen Blake is trained in Transactional Analysis and a member of the International Transactional Analysis Association, is an alumna of Stanford University Business School and is the co-author of the best-selling book Creating and Delivering your Value Proposition published in 2009 by Kogan Page.

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Téléchargez le livre :  Selling Your Value Proposition
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Selling Your Value Proposition

Cindy Barnes , Helen Blake , Tamara Howard


Kogan Page

2017-05-03

ePub

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of...

44,99

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Télécharger le livre :  Creating and Delivering Your Value Proposition
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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments....

Editeur : Kogan Page
Parution : 2009-10-03

ePub

45,99