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Biographie et livres d'Helen Millward

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Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is a Certified Management and Business Educator (CMBE). Millward teaches Marketing at both undergraduate and postgraduate level.
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Global Marketing

Helen Millward


Kogan Page

2025-03-03

ePub

Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications. Ideal for undergraduate students taking modules onGlobal Marketing, this...

49,99

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