Ebooks d'Howard R. Moskowitz en PDF et EPUB

3 Livre(s)
Télécharger le livre : Sensory and Consumer Research in Food Product Design and Development
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Sensory and Consumer Research in Food Product Design and Development
Jacqueline H. Beckley , Howard R. Moskowitz , Anna V. A. Resurreccion
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert...

Editeur : Wiley-Blackwell
Parution : 2012-01-24
Collection : Institute of Food Technologists Series
PDF, ePub

246,82 €
Télécharger le livre : Concept Research in Food Product Design and Development
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Concept Research in Food Product Design and Development
Howard R. Moskowitz , Sebastiano Porretta , Matthias Silcher
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a...

Editeur : Wiley-Blackwell
Parution : 2008-02-28

PDF

294,29 €
Télécharger le livre : Viewpoints and Controversies in Sensory Science and Consumer Product Testing
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Viewpoints and Controversies in Sensory Science and Consumer Product Testing
Maximo C. Gacula , Howard R. Moskowitz , Alejandra M. Muñoz
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the...

Editeur : Wiley-Blackwell
Parution : 2008-02-28

PDF

238,38 €