Ebooks d'I. Buckingham en PDF

2 Livre(s)
Télécharger le livre : Brand Engagement
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Brand Engagement
I. Buckingham
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community...

Editeur : Palgrave Macmillan
Parution : 2016-06-03
Collection : International Political Economy Series
PDF

52,74 €
Télécharger le livre : Brand Champions
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Brand Champions
I. Buckingham
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of...

Editeur : Palgrave Macmillan
Parution : 2011-01-26

PDF

52,74 €