Ebooks de J. Lees-Marshment en PDF

2 Livre(s)
Télécharger le livre : The Ministry of Public Input
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The Ministry of Public Input
J. Lees-Marshment
As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more...

Editeur : Palgrave Macmillan
Parution : 2015-01-13
Collection : Palgrave Studies in Political Leadership
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52,74 €
Télécharger le livre : The Political Marketing Game
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The Political Marketing Game
J. Lees-Marshment
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Editeur : Palgrave Macmillan
Parution : 2011-03-29

PDF

52,74 €