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Biographie et livres de J. Wang

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Ming L. Wang, Northeastern University, USA.
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Téléchargez le livre : Shaping China's Global Imagination
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Shaping China's Global Imagination

J. Wang

Palgrave Macmillan

2013-12-18

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

52,74 €

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Ebooks de J. Wang en PDF

1 Livre(s)
Télécharger le livre : Soft Power in China
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Soft Power in China
J. Wang
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to...

Editeur : Palgrave Macmillan
Parution : 2011-01-03
Collection : Palgrave Macmillan Series in Global Public Diplomacy
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94,94 €