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Biographie et livres de Jacob Benbunan

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Jacob Benbunan started Saffron Brand Consultants with the late Wally Olins. He is today its Chairman and CEO. His clients include Vueling, Akzo Nobel, A1 Telekom Austria, Engie, Sodexo or Siemens. Prior to Saffron he was a Principal at Wolff Olins where he was involved with brands like Orange, Repsol and Acciona.
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Disruptive Branding

Jacob Benbunan , Benjamin Knapp , Gabor Schreier

Kogan Page

2019-04-03

ePub

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive...

39,99 €

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