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Biographie et livres de Jean-Claude Usunier

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Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal
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Téléchargez le livre : About Commerce
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About Commerce

Jean-Claude Usunier

Palgrave Macmillan

2025-04-29

PDF, ePub

The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’. This book defines...

168,79 €

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Ebooks de Jean-Claude Usunier en PDF et EPUB

1 Livre(s)
Télécharger le livre : International and Cross-Cultural Business Research
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International and Cross-Cultural Business Research
Julie Anne Lee , Jean-Claude Usunier , Hester Van Herk
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation...

Editeur : SAGE Publications Ltd
Parution : 2017-04-10

PDF, ePub

48,62 €