Illustration

Biographie et livres de Jean-Eric Pelet

Découvrez tout l'univers de l'auteur en livre numérique
Jean-Eric Pelet is an Associate Professor at IAE Amiens (France). He leads the Consumer Behaviour teaching at Masters level at IAE Amiens, IAE Vannes, EM Normandie, PBS and EMLV. He is also a visiting professor both in France and abroad in England, Poland, Finland, Switzerland and Thailand.
Découvrez tous ses livres

Dernière parution

Téléchargez le livre :  Consumer Behaviour
Ajouter à ma liste d'envies
Consumer Behaviour

Jean-Eric Pelet


Kogan Page

2025-03-03

ePub

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world...

49,99

En savoir plus
Aucun livre trouvé avec ces critères.