Ebooks de Jingxuan Zheng en PDF et EPUB

1 Livre(s)
Télécharger le livre : Brand Platform in the Professional Sport Industry
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Brand Platform in the Professional Sport Industry
Daniel S. Mason , Jingxuan Zheng
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media,...

Editeur : Palgrave Pivot
Parution : 2018-05-17

PDF, ePub

58,01 €