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Biographie et livres de Jon James

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Jon James is a Senior Lecturer in Marketing at Leeds Beckett (formerly Leeds Metropolitan) University. Jon has provided strategic business & marketing consultancy to organisations in both the public and private sectors. His research interests include global & international marketing, marketing management and SME development.
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Customer-Centric Marketing

Jon James , Neil Kelley , Neil Richardson

Kogan Page

2015-02-03

ePub

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable,...

32,99 €

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