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Biographie et livres de Jonathan Gabay

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Jonathan Gabay is a creative strategist, educator and writer. His career spans three decades, during which time he has held several major advertising and marketing roles, including that of Group Creative Head at Saatchi and Saatchi Direct. He has worked with some of the most respected names in the world of creative advertising, marketing, PR, the media and education. Jonathan's books are featured throughout academia and his business insights are regularly sought by news media including CNN, ABC, BBC and Bloomberg.
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Dernière parution

Téléchargez le livre :  Brand Psychology
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Brand Psychology

Jonathan Gabay


Kogan Page

2015-03-03

ePub

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience,...

41,99

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Télécharger le livre :  Write Persuasive Copy: Flash
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The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and...

Editeur : John Murray
Parution : 2011-05-27

ePub

3,49
Télécharger le livre :  Marketing For Success: Flash
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The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take your marketing to a whole new level. By honing your...

Editeur : John Murray
Parution : 2011-05-27

ePub

3,49
Télécharger le livre :  Make A Difference With Your Marketing: Teach Yourself
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Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition....

Editeur : Teach Yourself
Parution : 2010-02-26

ePub

3,99