Ebooks de Jörg Igelbrink en PDF

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Télécharger le livre : Perceived Brand Localness
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Perceived Brand Localness
Jörg Igelbrink
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s...

Editeur : Springer Gabler
Parution : 2019-11-27

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52,74 €