Télécharger le livre :  Empowering Brands with Customer Integration
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Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and...

Editeur : Springer Gabler
Parution : 2015-10-30
Collection : BestMasters
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