Ebooks de Jos Hornikx en PDF et EPUB

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Foreign Languages in Advertising
Jos Hornikx , Frank Van Meurs
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to...

Editeur : Palgrave Macmillan
Parution : 2019-12-17

PDF, ePub

89,66 €