Télécharger le livre :  Ethics and Biopower in Neuromarketing
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This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing...

Editeur : Palgrave Macmillan
Parution : 2022-10-30

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