Kamilla Jones is a lecturer in Fashion Business and Management at the University of East London, UK, where she leads the BA (Hons) Fashion Studies Top-Up and MBA Fashion Entrepreneurship programmes. She has over 17 years of experience in the fashion sector, including design, brand and events management, consultancy, branding, marketing, international trade and business. She has worked internationally across diverse markets, bringing a wealth of expertise that bridges the worlds of higher education and the vibrant fashion industry.