Ebooks de Karen Nelson-Field en PDF et EPUB

2 Livre(s)
Télécharger le livre : The Attention Economy
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The Attention Economy
Karen Nelson-Field
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for...

Editeur : Palgrave Macmillan
Parution : 2024-10-26

PDF, ePub

36,91 €
Télécharger le livre : The Attention Economy and How Media Works
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The Attention Economy and How Media Works
Karen Nelson-Field
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent...

Editeur : Palgrave Macmillan
Parution : 2020-01-04

PDF, ePub

42,19 €