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Biographie et livres de Katherine Melchior Ray

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Katherine Melchior Ray lectures on international marketing and leadership at UC Berkeley, Haas School of Business. With twenty-five-years spent building the world's best consumer branding across continents, she brings expertise from her time as a senior executive at Nike, Nordstrom, Louis Vuitton, Gucci, Hyatt, Shiseido and Babbel. She has guest lectured at Stanford, Wharton, Brown and Portland State University.

She has been interviewed and featured on CBS 60 Minutes,

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Téléchargez le livre :  Brand Global, Adapt Local
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Brand Global, Adapt Local

Nataly Kelly , Katherine Melchior Ray


Kogan Page

2025-06-03

ePub

How can you scale a brand globally while staying true to its core?Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand...

33,99

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