Télécharger le livre :  Building Reputational Capital
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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation.In Building Reputational Capital, Kevin T. Jackson offers a...

Editeur : Oxford University Press
Parution : 2004-04-08

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Télécharger le livre :  Building reputational capital: strategies for integrity and fair play that improve the bottom line
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Building Reputational Capital will show you how to increase your firm's supply of this crucial asset so it can be leveraged for strategic advantage and long-term financial performance. A practical guide to taking the high road.

Editeur : Oxford University Press
Parution : 2004

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