Ebooks de Kit Yarrow en PDF et EPUB

2 Livre(s)
Télécharger le livre : Decoding the New Consumer Mind
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Decoding the New Consumer Mind
Kit Yarrow
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising...

Editeur : Jossey-Bass
Parution : 2014-03-24

PDF, ePub

17,99 €
Télécharger le livre : Gen BuY
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Gen BuY
Jayne O'donnell , Kit Yarrow
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and...

Editeur : Jossey-Bass
Parution : 2009-08-04

PDF, ePub

16,99 €