Ebooks de Laura R. Oswald en PDF et EPUB

5 Livre(s)
Télécharger le livre : Doing Semiotics
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Doing Semiotics
Laura R. Oswald
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing...

Editeur : OUP Oxford
Parution : 2020-06-03

ePub

29,15 €
Télécharger le livre : Doing Semiotics
Ajouter à ma liste d'envies
Doing Semiotics
Laura R. Oswald
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing...

Editeur : OUP Oxford
Parution : 2020-06-03

PDF

29,15 €
Télécharger le livre : Creating Value
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Creating Value
Laura R. Oswald
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact...

Editeur : OUP Oxford
Parution : 2015-01-22

PDF

34,01 €
Télécharger le livre : Marketing Semiotics
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Marketing Semiotics
Laura R. Oswald
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize,...

Editeur : OUP Oxford
Parution : 2012-02-16

PDF

49,81 €
Télécharger le livre : Marketing Semiotics
Ajouter à ma liste d'envies
Marketing Semiotics
Laura R. Oswald
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize,...

Editeur : OUP Oxford
Parution : 2012-02-16

ePub

49,81 €