Laurens Sloot (PhD, MSc) is the Anton Dreesmann Professor of Retail Marketing at the University of Groningen in the Netherlands. He founded the EFMI Business School at Erasmus University in 1997, and since then this institute has developed into a leading educational and research institute. Each year Sloot gives about hundred key note speeches, workshops and incompany trainings for top and senior executives in the field of grocery retailing and CPG manufacturing.