Télécharger le livre :  Neuromarketing
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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it...

Editeur : Springer
Parution : 2010-09-02

ePub

189,89