Ebooks de Li'e Liang en PDF et EPUB

1 Livre(s)
Télécharger le livre : Sharing Behavior of Brand Crisis Information on Social Media
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Sharing Behavior of Brand Crisis Information on Social Media
Li'e Liang , Changzheng Yang , Feng Yue , Hanxiong Zhu
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book...

Editeur : Springer
Parution : 2022-01-19

PDF, ePub

137,14 €