In no particular order, LM (Lorene) Shyba PhD has been an entertainment impresario, magazine and book publisher, advertising art director, TV talent, digital art curator, university professor, and rancher, among other things. She was the innovator of the interactive performance piece Spies in the Oilsands and the serious videogame The Pipeline Pinball Energy Thrill Ride Game, which, together with her dissertation, won the J.B. Hyne Research Innovation Award from University of Calgary.