Lydia Michael is the owner of Blended Collective, a marketing and brand consultancy at the intersection of strategy, positioning, and growth. She also serves as an adjunct professor and speaker dedicated to helping brands and organizations uncover who they are and bring their story to life through human-centered, emotionally resonant marketing.

Based in Detroit, Michigan, the author has worked across industries, from global brands like Deloitte and L'Oréal to Grammy-winning musicians, managing operations, marketing, and brand development internationally. Her work has received numerous marketing awards. She holds a B.S. in Marketing from Wayne State University and an M.B.A. in International Management from Pforzheim University in Germany. She's also an alumna of the Goldman Sachs 10,000 Small Businesses program.