Ebooks de M. Beverland en PDF

2 Livre(s)
Télécharger le livre : Redesigning Manufacturing
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Redesigning Manufacturing
M. Beverland , B. Nielsen , V. Pryce
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes...

Editeur : Palgrave Macmillan
Parution : 2015-05-13

PDF

52,74 €
Télécharger le livre : Building Brand Authenticity
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Building Brand Authenticity
M. Beverland
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building...

Editeur : Palgrave Macmillan
Parution : 2009-10-22

PDF

105,49 €