Télécharger le livre :  The Power of Customer Misbehavior
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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online...

Editeur : Palgrave Macmillan
Parution : 2013-11-01

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