Télécharger le livre :  Impacts of Emerging Economies and Firms on International Business
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The internationalization of emerging economies has brought new perspectives to international business development. Focusing on the extensive impact these emerging economies and firms have had, this volume covers the strong players, such as Brazil, Russia, India and...

Editeur : Palgrave Macmillan
Parution : 2012-11-19

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Télécharger le livre :  Internationalization of Emerging Economies and Firms
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Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of...

Editeur : Palgrave Macmillan
Parution : 2011-11-30

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Télécharger le livre :  The Changing Nature of Doing Business in Transition Economies
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Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses...

Editeur : Palgrave Macmillan
Parution : 2011-09-13

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Télécharger le livre :  Marketing in the Emerging Markets of Islamic Countries
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The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all...

Editeur : Palgrave Macmillan
Parution : 2006-11-28

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Télécharger le livre :  Marketing in the Emerging Markets of Latin America
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Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and...

Editeur : Palgrave Macmillan
Parution : 2005-10-31

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52,74