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Sensory Marketing
N. Broweus , M. Van Dijk , B. Hultén
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional...

Editeur : Palgrave Macmillan
Parution : 2009-05-21

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49,57 €