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Biographie et livres de Magnus Carlsson

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Magnus Carlsson has twenty-five years' experience as a strategic sourcing expert at IKEA. He also has ten years' experience with leadership and training within the Swedish Defence and is an advisor in strategic sourcing for Kingfisher plc.
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Strategic Sourcing and Category Management

Magnus Carlsson


Kogan Page

2019-05-03

ePub

How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket?How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved...

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