Télécharger le livre :  Mobile Marketing Channel
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing...

Editeur : Springer
Parution : 2016-04-23
Collection : SpringerBriefs in Business
ePub

58,01