Télécharger le livre :  Product Development for Distant Target Groups
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Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical...

Editeur : Springer Gabler
Parution : 2017-05-03
Collection : Forschungs-/Entwicklungs-/Innovations-Management
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