Ebooks de Marco Pichierri en PDF et EPUB

1 Livre(s)
Télécharger le livre : Nostalgia Marketing
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Nostalgia Marketing
Marco Pichierri
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in...

Editeur : Palgrave Macmillan
Parution : 2023-03-11

PDF, ePub

52,74 €