Ebooks de Margarete Rosina en PDF

1 Livre(s)
Télécharger le livre : The Power of Communicating the Family Firm Status
Ajouter à ma liste d'envies
The Power of Communicating the Family Firm Status
Margarete Rosina
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether...

Editeur : Springer Gabler
Parution : 2017-09-21
Collection : Familienunternehmen und KMU
PDF

52,74 €