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Biographie et livres de Marion Debruyne

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Prof. Dr. Marion Debruyne is Dean of Vlerick Business School, Belgium, which is ranked within the Financial Times Top 100 Business Schools. An international coach and speaker on customer innovation, she is a professor of marketing and innovation, with diverse industry experience ranging from healthcare and financial services to consumer products.
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Customer Innovation

Marion Debruyne , Koen Tackx


Kogan Page

2019-02-03

ePub

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing...

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Télécharger le livre :  Customer Innovation
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A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and...

Editeur : Kogan Page
Parution : 2014-05-03

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