Ebooks de Mark E. Parry en PDF

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Télécharger le livre : Mathematical Models of Distribution Channels
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Mathematical Models of Distribution Channels
Charles A. Ingene , Mark E. Parry
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also...

Editeur : Springer
Parution : 2006-01-27
Collection : International Series in Quantitative Marketing
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210,99 €