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Biographie et livres de Mark Tungate

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Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry, Fashion Brands and Adland. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

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Téléchargez le livre : Adland
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Adland

Mark Tungate

Kogan Page

2013-07-03

ePub

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

39,99 €

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Ebooks de Mark Tungate en PDF et EPUB

4 Livre(s)
Télécharger le livre : Fashion Brands
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Fashion Brands
Mark Tungate
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and...

Editeur : Kogan Page
Parution : 2012-10-03

ePub

33,99 €
Télécharger le livre : Branded Beauty
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Branded Beauty
Mark Tungate
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look...

Editeur : Kogan Page
Parution : 2011-10-03

PDF, ePub

25,99 €
Télécharger le livre : Luxury World
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Luxury World
Mark Tungate
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are...

Editeur : Kogan Page
Parution : 2009-10-03

ePub

33,99 €
Télécharger le livre : Branded Male
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Branded Male
Mark Tungate
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%.Branded Male discusses the evolution of...

Editeur : Kogan Page
Parution : 2008-02-03

PDF

25,99 €