Ebooks de Mauro Cavallone en PDF et EPUB

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Marketing and Customer Loyalty
Mauro Cavallone
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step...

Editeur : Springer
Parution : 2017-05-10
Collection : International Series in Advanced Management Studies
PDF, ePub

89,66 €